Sunday, December 14, 2003
"Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations? "
Wednesday, December 10, 2003
"To write effectively, we need to know three things: why we are writing it; what we want to happen as a result of our writing; and who we are writing for. If the target audience includes the public then this means using shorter sentences (average about 15-20 words), shorter words and avoiding jargon. So don't write in plain English henceforth - write in plain English from now on."
There is no shortage of helpful advice to authors. My book, The Plain English Guide (OUP, 1995) distils it into 20 guidelines. To summarise them:
· Use appropriate language - not too pompous, not too colloquial.
· Write sentences of reasonable length - 15-20 words on average.
· Favour active-voice verbs.
· Don't smother verbs beneath noun phrases: so 'We prepared...' not 'The preparation was undertaken by us...'
· Use personal reference words.
· Use a main heading. In long letters, use subheadings too.
· Use vertical lists to split up complex information.
· Use a top-heavy triangle structure, giving the big news early in each section. Alternatively, use chronological order if this will help the reader.
· Use tables, charts and graphs to help the reader understand.
· Reread your letter before it goes out. Revise it. Then revise it again. You don't have time, but you have to make it.
· If you've an important writing job to do, arrange your environment to suit you. This might mean booking a writing room in the office, or working at home.
Finally, remember the words of Lord Denning, the leading judge, in the 1980s: "It is better to be clear and brief than to go drivelling on."
· Martin Cutts is research director of Plain Language Commission
Saturday, December 06, 2003
Three quarters (74 per cent) of Britons believe that businesses deliberately use jargon to confuse and deceive consumers. More than half (56 per cent) think that jargon is used as a cover by people who don’t know what they’re talking about, yet nearly a third (31 per cent) admit to using it themselves to impress their own customers and clients, according to new research
Friday, December 05, 2003
Monday, December 01, 2003
Sunday, November 30, 2003
Saturday, November 29, 2003
Friday, November 28, 2003
Sunday, November 09, 2003
Pay attention to document design — the typeface, length of line, white space, and so on.
Use short sections, or subdivide longer ones.
Use lots of headings. In public documents, try putting the main headings in the form of a question.
Group related ideas together, and order the parts in a logical sequence.
At the beginning of most documents, have an executive summary (for memos and judicial opinions) or a purpose statement (for legislation) or a table of contents (for manuals and long contracts).
Don't hesitate to use examples, tables, and charts.
Eliminate unnecessary words and details.
Break up long sentences.
Don't put too much information before or between the main subject, verb, and object.
Prefer the active voice.
Put the the central action in verbs, not in abstract nouns.
Use a vertical list — at the end of the sentence — for multiple conditions, consequences, or rules.
Try to address the reader as "you" in public documents.
Give shall the boot; use must instead.
Use familiar words — the ones that are simple and direct and human.
Bill DuBay's Plain Language Services has a really neat resources/links page
Saturday, November 08, 2003
"ADOPTED by the association's membership in 1991 and revised in 1999, these Standards list the skills and knowledge needed for editing in English-language media in Canada. The full text of Professional Editorial Standards is reproduced below. Copyright © 1999 by the Editors' Association of Canada/Association canadienne des réviseurs. All rights reserved. "
Wednesday, November 05, 2003
Sunday, November 02, 2003
In the very heart of the Swedish legislative process there are five linguists who encourage the government officials to use a plain language approach in their drafting.
Acts and ordinances, bills and commission reports must be clear and user-friendly. These texts have an impact on decision-making at all levels of society. A democracy must ensure openness and clarity within the public administration and guarantee that documents are
written in a way that meets the readers’ needs.
In addition to the linguists there is also a special committee in the Ministry of Justice, The Plain Swedish Group, which encourages Swedish authorities to start plain language projects.
It is a legal requirement that the authorities must endeavour to express themselves in a way that is easy to understand. Clear and intelligible information promotes democracy, saves money and increases people’s confidence in the authorities.
Therefore, in 1993, the Swedish government set up the Plain Swedish Group in order to promote clear and simple language in official documents and to encourage government agencies all over Sweden to start plain language projects.
Through our Writing for the Real World Series, we give you the no-nonsense, easy-to-understand tips and tools you need to quickly improve the way you write at work.
Saturday, November 01, 2003
Plain language involves making sure that documents are written in the most direct and clear way so that readers can easily understand and use the information. It removes jargon and unnecessary official, legal or bureaucratic wording. It replaces lengthy, complex sentences with concise ones. It pays attention to design and layout of documents to make them as accessible as possible. Plain language is a vital tool for clear communication.
Thursday, September 04, 2003
Tuesday, August 12, 2003
Wednesday, July 16, 2003
Tuesday, July 15, 2003
Tuesday, July 08, 2003
Monday, July 07, 2003
Thursday, June 19, 2003
Friday, May 30, 2003
Thursday, May 29, 2003
good stuff - pkain and authoritative
Sunday, May 25, 2003
Friday, May 23, 2003
Wednesday, May 14, 2003
George Orwell from "Politics and the English Language", about four pages from the end.
Tuesday, May 13, 2003
Tuesday, April 29, 2003
Wednesday, April 16, 2003
Thursday, February 20, 2003
You can buy a programme to edit your text for all kinds of non plain writing problems. Even if you don't buy the programme it is useful to read about what it checks for!
Tuesday, February 18, 2003
Wednesday, February 05, 2003
Gary B. Larson's portal to an editorial style manual, annotated directory of writing Web sites, concise writing guide, personalized advice and writing forum.
Neat.
Wednesday, January 29, 2003
Monday, January 27, 2003
Friday, January 24, 2003
Egg-bound by Mark Adler first published in Clarity 41 (April 1998)
Before:
If the rent hereby reserved or any part thereof shall be in arrear and unpaid for twenty-one days after becoming due and payable (whether formally demanded or not) or if there shall be any breach of any covenants or agreements on the part of the Lessee herein contained then and in any such case it shall be lawful for the Lessor at any time thereafter to re-enter upon the demised premises or any part thereof in the name of the whole and immediately thereupon this demise shall absolutely cease and determine but without prejudice to any right of action or remedy of the Lessor in respect of any antecedent breach of any covenant or agreement on the part of the Lessee herein contained
After:
The landlord may end the term by entering the property if:
(A) any rent is 21 days late (even if not formally demanded); or
(B) the tenant breaks any other obligation.
Sub-title - interactive design - bah humbug.
A fascinating tour round the theory of layout and design and its links to plain language.
Friday, January 17, 2003
'Tell them,' Roosevelt told the writer, 'that in buildings where they have to keep the work going to put something over the windows; and, in buildings where they can let the work stop for a while, turn out the lights.'